Case Global

Tsukiji Gindako / HotLand Co.,Ltd.

k.tanabe@creativehope.co.jp (Kohei Tanabe) — Fri, 22 Jul 2016 04:18:45 GMT

Point card app that get to use every day!

■The background of the project

We need to migrate existing point card (physical card) to the application system. Because the client wanted to promote the visit of smartphone users.

■Approach of CRH

In terms of Gindako point APP, in addition to the usual point, we propose to add a login bonus to users.
Even without going to the actual store, users will be able to accumulate points with only logging into the app.
The accumulated points are available to exchange with discount privilege on the application, and can use at the shop of "Tsukiji Gindako" aslo.
When you take a picture of Takoyaki at the shop and upload it , the point is to quickly complete.

■Achievement

Let users to enjoy the App everyday, so that contact of customers and Gindako brand was increased.
As O2O measures to enhance brand loyalty, The App were deployed at about 400 Gindako stores.

Save the Children Japan

k.tanabe@creativehope.co.jp (Kohei Tanabe) — Fri, 22 Jul 2016 04:17:19 GMT

Renewal of the Web site to boost fund-raising and gain recognition of 'Save the children'

International NGO 'Save the Children Japan' is the professional for Child support.
We engaged in consulting phase in this project. And also gave the planning, design and production of the Web site.

DUBOIS / Medical Corporation Association Kyoritsu Dental Clinique

k.tanabe@creativehope.co.jp (Kohei Tanabe) — Fri, 22 Jul 2016 04:16:46 GMT

We helped to bring out their concept and passion through the web site

Kyoritsu Dental Clinic DUBOIS is a medical association.

EPOCH JAPAN Corp

k.tanabe@creativehope.co.jp (Kohei Tanabe) — Fri, 22 Jul 2016 04:16:07 GMT

Appealed their passion for the funerals through the Web site

We did renewal of the Website to convey the corporate philosophy and vision of the epoch-Japan to site visitor
An undertaker, Epoch-Japan has a deep corporate mission
We made the top page with a horizontal scroll deployment to express micellar structure which is looked like a story.
We adopted the technology which make design dynamism with using "parallax effect" and expressed the red thread connecting the bonds.
For navigation at the bottom of page, It gave a simple conductor design to guide the user smoothly.

SwedenHouse Co., Ltd.

k.tanabe@creativehope.co.jp (Kohei Tanabe) — Fri, 22 Jul 2016 04:15:35 GMT

Branding, Action induction and consulting of Web governance

Upon Web site renewal of Sweden House, we did a Web consulting, formulation of design concept and site development.
At the begining of the project, we conducted re-definition of Web branding, made content organized, clarification of Web strategy and target users and created a "Content Guidelines".
Based on the concept of Sweeden House, 'Simple and easy-to-understand to anyone', We made an easy-to-use site design with a sense of unity.
We added and created contents systematically, deepen the understanding and sympathy of the brand value.
we also designed and made the site which user can proceed their action smoothly when they obtain catalog and a visit to the model house, the action towards the purchase.

Teraoka Seiko

k.tanabe@creativehope.co.jp (Kohei Tanabe) — Fri, 22 Jul 2016 04:11:54 GMT

Web consulting for BtoB global manufacturer

Teraoka Seiko Co., Ltd. is a leading company of the measuring Instrumentsand and POS system. we participated the project from the planning and design phase, and also carried out Web site creation.
After reserch we found that each Local subsidiary of the world of Teraokaseiko had a different Web site respectively. Since it was hard to convey the common vision and strengths of the group. We unified the design of entire group and revire the UX.
In consequence Teraoka seiko's branding is now more clearly.
Users became to reach to the products and solutions without hesitation. Their website is now user-friendly for new and existing customers
We will continue to support Teraoka seiko to expand their branding and new Web site in the whole world with considering thoroughly customer-thoughtful UX.

WWF Japan

k.tanabe@creativehope.co.jp (Kohei Tanabe) — Fri, 22 Jul 2016 04:07:57 GMT

Consulting of creating new platform of Web promotion for an international NGO, WWF Japan

We participated the project from the planning and design phase, and also carried out Web site creation.
We created a "user scenario", and conducted a re-organization of content, Based on such as access analysis data.
In addition, based on the global design policy of the WWF, We unified the design to keep balanced with their global site.
In terms of the Web server, We conducted the migration to the Amazon Web Services (AWS) to ensure scalability. Also made a tuning for the CMS to be able to manage the Web server easily.

LUSH JAPAN CO. LTD

k.tanabe@creativehope.co.jp (Kohei Tanabe) — Fri, 22 Jul 2016 04:01:25 GMT

Web renewal to convey firmly the story of the product

Analysis of issue

Upon participation in the Web site renreal project of Rush Japan,
We conducted careful interviews and site analysis and a survey of their real store. And we had set the following three points as an issue of website renewal.

1) Issues related to presentation of commodity on the Web

JAPAN ASSIST INTERNATIONAL CO., LTD.

k.tanabe@creativehope.co.jp (Kohei Tanabe) — Mon, 27 Jun 2016 06:31:03 GMT

Support the operating activities of the contact center using Web

Background and issues of project

Japan Assist International (JAIC) is the agency of customer service and assistance services such as the assistance service of car insurance and travel insurance. We conducted Web site renewal as supporting of Web marketing strategy of JAIC which have been provided high-quality services.

CRH's approach

It is very important for JAIC's sales person to do face-to-face meeting with the person in charge of their client. Because JAIC's business is BtoB. Therefore, we spent the time to meet the client and get information from each department and operation team. because we thought that we need to understand the realistic scene of how they communicated to their client.
As result of the investigation, we decided to put a priority that creating a Web site which sales person can use it in business scene as the first step of Web marketing strategy project.
The new WEB site designed considering the be viewed in the tablet and notebook PC. At the same time, we set button in the web site that can be printed out the pages as seen on the PC screen so that the sales person can do deeper explanation with writing on paper that was printed out. As a result, the salesman came to be able to have discussion with their client in the face-to-face and convey the benefits of the service.

Amino-Value | Otsuka Pharmaceutical Co., Ltd.

k.tanabe@creativehope.co.jp (Kohei Tanabe) — Mon, 27 Jun 2016 02:53:52 GMT

We conducted a Web marketing that aimed to facilitate relationships of 'Runners', through the 'Amino Value'